Privacy Policy

User Agreement and Acknowledgment of Privacy Policy

(Active as of 1/1/2019)

By using the website and/or submitting information to Empire Mixology (“Empire”), you consent to the sharing and utilization of any information collected or submitted as described in this Privacy Policy. If you do not agree with any of the following terms in this Privacy Policy, are not at least 18 years of age, and are not a legal and valid resident of the United States of America, do not provide any information or use any of the services or products offered and/or provided on the website or through Empire Mixology’s emails and/or technology.

Children and Minors
Individuals under the age of 21 are not permitted to use the Empire website or order any of the products for sale related to alcohol. Empire does not sell products or provide information to anyone under the age of 21 concerning any alcohol or alcohol related products.

We fully comply with the Children’s Online Privacy Protection Act. Per the guidelines set forth by this act, we do not willingly or knowingly collect personally identifiable information of any child under the age of 13. If a parent or guardian becomes aware that a child under the age of 13 has gained access to the site and provided personally identifiable information, please contact the website immediately so we may delete the information.

California Privacy Rights
According to the “Shine the Light” law beginning in California on January 1, 2005, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to either: (1) a list detailing the categories of information shared and the entities to which such information was provided; or (2) to be notified of a mechanism by which a consumer may opt-out of having their information shared with third parties. As provision 1 is difficult to maintain and requires constant updates to each resident, we have chosen to provide notice through provision 2. If you decide you do not want your information to appear with any third parties, please contact Empire through the website.

Collection of Information
Empire Mixology will collect information through various methods. The information can be categorized as personally identifiable and non-personally identifiable. Personally identifiable information is gathered with possible intention to specifically identify, contact a person, discern location of a person, including but not limited to name, address, telephone number, and/or e-mail address. Non-personally identifiable information is not used to specifically identify, contact a person, discern location of a person, including but not limited to age, gender, IP address and/or zip code.

Website Registration Forms
When registering for the website and/or blog the information requested may include: E-mail address, full name, mailing address, telephone number, gender, and date of birth.

Additional Forms
Empire will also collect any additional information provided through surveys, questionnaires, or other media as collected through the website or email correspondence. This information includes but is not limited to: full name, mailing address, telephone number, payment information, gender, and/or date of birth. As well as all information about your shopping preferences, personal background, interests, education, career goals, as well as any additional information or unique preferences you provide to us or affiliated sponsors and advertisers.

Distribution, Publisher, and Marketing Partners
Empire is partnered with a wide variety of companies, including third party marketers, separate blogs, and websites, to license our ad serving technology and obtain information to assist with providing the best quality advertisements for you. The information obtained may include, but is not limited to, your full name, mailing address, IP address, telephone number, gender, date of birth, shopping preferences, personal background, interests, education, career goals, as well as any additional information or unique preferences you provide to us or affiliated sponsors and advertisers.

Short Message Service
Services provided that result in the receipt of a Short Message Service (“SMS”), wireless or other mobile offering to your cell phone, will be made clear in the context of the offering at the time of sign up. By signing up you are agreeing to receive these mobile messages and offerings. You also understand that standard wireless carrier rates will apply to any and all messages received or sent. If you wish to discontinue or completely unsubscribe to the messages you will need to send “STOP”, “END”, or “QUIT” to the original source of the SMS text message you have received. Please note that this only affects the delivery of any SMS messages for the particular offering in question. The message will not affect offering sent by third parties and will need to be sent to each future offering.

Interactive Voice Response
By accepting the terms and conditions of this website you have given your express written consent to receive calls regarding telemarketing from third-party marketers, including methods such as a pre-recorded message and/or automated voice dialing. Your consent acknowledges that you understand that the number provided will be effective regardless of the location for the number, including but not limited to: home phone, cell phone, and business phone, even if registered on any state or federal Do-Not-Call list. Consent shall be in effect unless revoked by contacting us.

Automatic Information Collection and Digital Identifiers
Certain information gathered utilizing the methods mentioned in this privacy policy will be automatically obtained and stored. As is typical for many websites, unique information and identifiers known as “cookies“are placed on your computer when your web browser accesses our website. Cookies are utilized to keep track of the large variety of information as explained throughout this Privacy Policy. Although cookies are generally utilized to improve the experience and consistency of individuals visiting any website, you may have cookies disabled by utilizing a wide variety of independent software available for free across the internet. Please also note that we may utilize third party cookies that contain anonymous segmented information regarding a person’s gender, date of birth, shopping preferences, personal background, interests, education, career goals, and other online influences. Information will also be automatically collected through any number of web server applications. This information includes your Internet Protocol address, time stamp, browser software, and referring uniform resource locator “URL.” Finally, the use of pixel tracking technology to identify the completion of transactions with us or our advertisers, the source information for those transactions, and your IP address, date/time stamp, browser type, and referring URL will be utilized.

Government Forms
Empire may be required to create, collect, maintain, and submit certain information required by the government, including but not limited to IRS Forms W-9 and 1099. This information, which may include your taxpayer identification number, will never be used, shared, transferred, or sold for marketing purposes.

Purpose of Information Collection
We maintain the right to use the collected personally identifiable information and non-personally identifiable information for any purpose as deemed legally permissible including but not limited to the following categories:

Advertisements
Advertisements may be served on you according to, but not limited to, the following information gathered through your registration: internet behavior such as browsing, search, shopping, purchase, and ad response behavior, IP address, demographic information, geographic information, socio-economic information, psychographic information, as well as lifestyle information gathered from other companies and/or third parties. Third party advertising companies will also be used when you visit our website. These companies may use and optimize non-personal information regarding your visits to this and other websites to provide advertisements on services or goods.

Preselected Offers in Automatic Information Filling
Offers may become available to you through demographic and geographic information gathered from your submission to Empire at your initial website registration. When these offers are submitted, they may automatically fill some data fields with the information submitted during the registration process. This is intended to save you time and energy.

Post-Transactional Technology
Empire or its third party affiliates may utilize customized post transactional technology to assist in the generation of sales for advertisers. This will help ensure that the advertisements you received are more potentially relevant to your interests as well as increase relevancy for any future offers for additional products or services. Please note that purchases performed through third party advertising may not auto fill any of your information.

Customer Service
In order to service your account, create or operate website promotion, and collect rewards earned through any website affiliation we may utilize your information. Additionally, your information will be utilized to verify your identify and account status when we consider appropriate. We will also utilize your information to investigate your compliance with the terms and conditions of the website promotion or any advertiser offer.

Credit Card Preauthorization Security
Once you have submitted your credit card information, you are acknowledging and authorizing that it may become necessary for Empire to periodically verify the provided credit card account is still valid for future purchases by charging, and thereafter crediting, a small sum to the card.

Marketing
By agreeing to these terms, are you are authorizing use your information for online and marketing programs. These programs include but are not limited to: e-mail advertising, telemarketing, SMS, and direct mail. You authorize us and our third-party marketing partners to conduct telemarketing via your landline telephone and/or cell phone. You also understand that your wireless carrier’s standard phone and messaging rates may apply to any and all calls to your cell phone. If you would like to be removed from these programs, please contact Empire through the website.

Short Message Service
Any services provided resulting in the receipt of a Short Message Service (“SMS”), wireless or other mobile offering to your cell phone, will be made clear in the context of the offering at the time of sign up. By signing up you are agreeing to receive these mobile messages and offerings. You also understand that standard wireless carrier rates will apply to any and all messages received or sent. If you wish to discontinue or completely unsubscribe to the messages you will need to send “STOP”, “END”, or “QUIT” to the original source of the SMS text message you have received. Please note that this only affects the delivery of any SMS messages for the particular offering in question. The message will not affect offering sent by third parties and will need to be sent to each future offering.

Methods for Information Sharing
We maintain the right to use the collected personally identifiable information and non-personally identifiable information for any purpose as deemed legally permissible including but not limited to the following categories:

Company and Affiliated Companies
Collected information may be shared within Empire as well as with affiliated companies or advertising and marketing programs. However, this privacy policy will not apply to affiliated companies and their use and sharing of acquired information. Certain affiliated companies may elect to use non-personally identifiable information to provide more relevant advertisements to you.

Vendors
Information may be shared with third party vendors that are not part of Empire. These include, but are not limited to vendors related to: email advertising, qualified service or good providers, and vendors specializing in shipping.

Advertiser Information
If you complete any offers by providing information via email or by form, the information will be transferred to an applicable advertising company. After gathering your information via survey or questionnaire, it may be necessary to provide some or all of the information that you submitted during the website registration process without providing you with the opportunity to confirm the information. This is to assist in ensuring that any advertisements you receive are most relevant to your interests. If you elect to receive an offer, it may be necessary to provide some or all of the information that you submitted during the website registration process without providing you with the opportunity to confirm the information

Advertising Serving Companies
Advertising on our websites may include use of third party advertising networks or advertising serving companies. We provide your information to these companies so that they can provide the most relevant advertisements to you. This information may include, but is not limited to, IP address, telephone number, gender, date of birth, shopping preferences, personal background, interests, education, career goals, as well as any additional information or unique preferences you provide to us or affiliated sponsors and advertisers. Please see the privacy policy of each individual company that provides advertising for clarification on their procedures.

Marketing Partners
By agreeing to these terms, are you are allowing us to share, license, or sell your information to third parties for various marketing purposes, including online and marketing programs. These programs include but are not limited to: e-mail advertising, telemarketing, SMS, and direct mail. You authorize us and our third-party marketing partners to conduct telemarketing via your landline telephone and/or cell phone. You also understand that your wireless carrier’s standard phone and messaging rates may apply to any and all calls to your cell phone. If you would like to be removed from these programs, please contact Empire through the website.

Enhancement and Validation
By agreeing to these terms, you are allowing us to utilize third party service providers to enhance additional elements of our database, including but not limited to, household information, residential information, household income, age, and gender. You are also allowing us to utilize third party service providers to add telephone numbers to our collection of data as well as validate all of the aforementioned data. Further, we may sell, license, or share your information to third parties for use of data enhancement and validation to the extent permissible by law.

Law Enforcement, Governmental Agencies, or additional Companies
At any point we may share your information with any branch of law enforcement or governmental agency where required or permitted by law. This information will be shared in direct response to their request to establish our compliance with applicable laws, rules, regulations, and/or guidelines. Your information may also be shared with third parties for purposes of suppression or opting-out. Your information may also be shared when attempting to protect against actual or potential fraud, any form of unauthorized transaction, investigating instances of actual fraud which have already occurred, enforcing and/or applying existing terms and conditions, protecting the rights, property or safety of our websites, protecting the rights, property or safety of our users, responding to Court issued subpoenas, court orders or legal process, or to establish or exercise our legal rights or defend against legal claims.

Right to Transfer
Your gathered information may be transferred as part of a transaction if Empire should choose to sell or transfer assets of the business.

Communications
You are consenting to communications regarding different marketing and advertising messages from Empire and third party affiliates by submitting Empire registration form. Communications can be discontinued at any time by contacting Empire via its website.

Information Requests
If you have any additional comments or concerns regarding the privacy policy please contact us through the website.

Third Party Cookies
Unique cookies may be added by third party affiliates and advertisers when you visit the website. The purpose of these cookies is to allow more relevant advertising content for each individual user. Please note that no personal information is connecting to these cookies. If you would like to opt-out of the cookies, please contact us through the website.

Outside Links
Other websites have their privacy policies and terms of use. If you should click a link that directs you to any other website, please note that you must review the polices that exist on every other site Empire has no affiliation with the privacy policy and terms of use of other companies.

Privacy Policy Reach
All information collected by Empire is subject to this privacy policy. Please note that information obtained by other affiliated companies is independent and separate. This privacy policy will not cover any contact or transactions through affiliated companies.

Security
Security is a chief concern within Empire. However, complete security on the internet is near impossible against individuals highly skilled in manipulating security protocols. We utilize a multitude of security protocols to safeguard against any theft, misuse, modification, or loss of information gathered. Our servers store information in a manner that protect from unauthorized access. Although unlikely, Empire cannot ensure that all information you transit to us will ever be obtained by unauthorized users. Ultimately you acknowledge and assume all risk when communicating with Empire and its affiliates.

LIMITATION OF LIABILITY
YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER PRIVACY IS SUBJECT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, AS WELL AS THE TERMS AND CONDITIONS OF THIS WEBSITE (INCLUDING LIMITATIONS ON DAMAGES). YOU AGREE THAT EMPIRE’S LIABILITY FOR ANY BREACH OF THIS PRIVACY POLICY SHALL BE LIMITED TO THE VALUE OF THE TRANSACTIONS OR SERVICES PROVIDED TO YOU BY EMPIRE TO THE EXTENT SUCH CLAIM IS NOT OTHERWISE BARRED BY OUR TERMS AND CONDITIONS.